Back to SearchThe City of Kenora has collaborated with local companies to rename some of Kenora’s municipal facilities. The Municipality has engaged an agency to provide sponsorship, naming rights and advertising services for various municipal facilities for the purpose of reducing the impact on taxpayers.
What are naming rights?
Naming rights are a financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time.
Why is Kenora selling naming rights?
The City of Kenora consistently strives to provide quality events, programs, facilities and services to its residents while being mindful of how it spends property tax dollars – its main source of revenue.
Naming rights agreements can provide the Municipality with alternative funding sources to benefit the quality of life for those who live here. Without exploring this option, the Municipality may be forced to increase property taxes, go into debt, or cut back on services and programs.
What does the City of Kenora naming rights program entail?
With Council’s approval in 2022, administration launched a new program to sell the naming rights of municipal-owned assets to companies or organizations for a fixed period of time. This entails the name only, and not the actual facility, or assets and operations within. Naming rights will not impact programming or service delivery.
The municipality has engaged Performance Sponsorship to conduct a professional audit and valuation of municipal assets, which provides the opportunity to sell exclusive name sponsor rights to companies who align with the Municipality’s vision, values, brand and passions.
Performance Sponsorship group contact
Judy Haber, Founder
416-399-4600
jhaber@performancesponsorship.com
Subscribe