Choose Kenora Campaign Recognized
The Kenora Business Partners are proud to announce that the Choose Kenora Youth Retention and Attraction Campaign has won three national marketing awards from the Economic Developers Association of Canada (EDAC). The awards were presented in New Brunswick in September as a part of the EDAC annual conference.
EDAC is Canada’s national association of economic development professionals, with coast-to-coast membership of nearly 1,000. Awards are presented for excellence in promoting their communities and furthering their economic development priorities.
The Choose Kenora Youth Retention and Attraction Campaign won awards in two categories: 1) advertising campaign 2) promotional video. In addition, they received a third award for the video production as an EDAC Cup Contender – the best marketing submission from across Canada for that budget category.
The Choose Kenora Advertising campaign focused on providing potential entrepreneurs, businesses and young professionals with current data and information about the community. The project is intended to facilitate business growth and development through the attraction of new residents, workers and businesses in the community as well as encourage youth from Kenora to stay, work and live. Key components of the advertising campaign were the creation of a logo, a short video, formal still images of young professionals, an informational booklet, social media pages, and the creation of a website. Marketing materials have been distributed and shared with employers and employment agencies in the community. The target audience for this campaign was professionals and entrepreneurs aged 35 and younger.
The Choose Kenora video, meanwhile, focused on personal and professional testimonials from young professionals living and working in Kenora. To date, the video component has 25,000 views on Facebook and has been shared over 750 times. The response to the video and the featured candidates has been very positive and featured in local and regional media.
The Choose Kenora advertising campaign was developed in partnership with Fifth Hammer Marketing Group. The video production was created by Upriver Media Inc. Fifth Hammer Marketing Group and Upriver Media Inc. are Kenora owned and operated small businesses.
The Kenora Business Partners group consists of the Lake of the Woods Development Commission/City of Kenora, Lake of the Woods Business Incentive Corporation, Kenora and District Chamber of Commerce, Harbourtown BIZ, and the Northwest Business Centre. The Kenora Young Professionals Network also partnered on this project. The project was supported by the Province of Ontario Rural Economic Development Program.
Megan Dokuchie, Economic Development Officer