A Youth Retention and Attraction Campaign
March 28, 2018 For Immediate Release
Kenora, ON – The Lake of the Woods Development Commission, in partnership with the Lake of the Woods Business Incentive Corporation, Kenora Young Professionals Network, Northwest Business Centre, Harbourtown BIZ, and the Kenora and District Chamber of Commerce, are pleased to announce the launch of the ‘Choose Kenora’ project. This marketing campaign shares stories of young professionals and entrepreneurs and highlights key features that make Kenora an amazing place to live and work.
“We are excited to launch the Choose Kenora project with our partners and are looking forward to continuing to share stories of young professionals in our community”, said Graham Chaze, Chair of the Lake of the Woods Development Commission.
The campaign features web, social media, print and video content focusing on personal and professional testimonials from several of Kenora’s young business owners, students, and career employees. The video and photography content showcases these individuals enjoying time with friends and family while pursuing their professional goals. This relaxed and well-rounded lifestyle is such a big piece of why young people are drawn to Kenora and Northwestern Ontario. The project work includes a handbook for use by employers to use in recruitment campaigns. Employers are encouraged to use the materials produced to support recruitment efforts. The materials, along with campaign visual content, can be found at ChooseKenora.ca.
“We would like to thank the participants who shared their stories with us. The project would not have been possible without their assistance. This program is intended to be dynamic and if there are any young professionals or entrepreneurs who wish to share their story, we would love to hear from them”, shared Megan Dokuchie, Economic Development Officer.
The project partners wish to thank Fifth Hammer Marketing Group and Upriver Media who were contracted to design and produce the project.
Funding for the initiative was provided through the Rural Economic Development Fund, a program provided by the Government of Ontario.
Megan Dokuchie, Economic Development Officer, City of Kenora